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Spain (ZARA), ZARA ZARA (English translation of "SA,"): Spain's famous fashion brand ZARA official website: http://www.zara.comohio mesothelioma attorney/directory air ambulance specialists [hidden] *orange county personal injury attorney 1ZARA brand introduction * 2ZARA history * 3Zara success * 4 "ZARA" interpretation of the supply chain speed legends * 5ZARA of strategy and management * 6 practice: speed supply chain * 7 external link [edit] Introduction to ZARA ZARA brand is a famous brand in Spain, is the world's largest fashion chain organization, (the other three for United States leisure fashion giant GAP, Sweden's fashion giant H & M, Germany-cheap clothing chain giant C & A), ZARA was it is global only to 15 days will produce good clothing distribution to more than 850 stores in the world of fashion companies. ZARA is the Inditex Group's brands, Inditex is Spain ranked first, ranking third in the apparel retailers, in 52 countries have many branches. Have ZARA, Massimo Dutti Pulland Bear, and so on nine clothing brand, ZARA is one of the most successful, is considered the most of Europe's brand value. ZARA is located in Spain's La Clooney been named Asia, 2.7 million employees, annual sales of 90 million pieces of clothing, in more than 50 countries have more than 2000 sales shop (which has more than 760 ZARA shop). ZARA company clothing production can be achieved in less than two weeks, the rapid construction and sales. Therefore, in the clothing industry has been as rapid fashion industry head Suoo, his marketing model is very unique, ZARA can be considered as "King", copy the version in the strategy to take rapid, agile, more products, small and large terminal's competitive strategy. How to implement such a strategy, ZARA with 30 million restructuring its information system; through the acquisition, 1200 production enterprises into their own strategic alliance; recruitment of 480 people huge designers team, but not a senior fashion designer, the designer of an alias should be called "copy Edition '"; at the same time in Paris, Milan, New York, fashion, fashion publications and established a complete run of fashion. Through this strategy deployment, anywhere in the world's most stylish fashion, she can produce within five days, to market products and competitors launched the same style of five days, all the similar products off the shelf. This ensures that ZARA drink forever is the taste of the "head", always leading the fashion trend. Now, the company has broken the other enterprise architect-led Enterprise future circumstances, occupied the middle and high-end 35% market share, one of the world famous brand ranks among the top 100. Application IT supports ZARA supply chain speed a giddy, what makes ZARA's product design, production, distribution and sale of rapid integration, supply chain, the "go" so rapidly? if you are still unclear, ZARA chain stores can also reveal the answer for you. At ZARA chain stores, IT systems have been deployed to each store, each store has its own manifest themselves, but the manifest of France shop and Italy shop. This is a very personalized approach. And store managers are responsible for viewing sales in stores, then according to the needs of the next week to the headquarters of the order. Headquarters via the Internet to these information factory, to Spain, the fastest production and shipping. Store managers to decide what should be entered on the cargo; ZARA store managers of assessment, is to look at the shop's sales have increased, if the Overstock, from store managers to pay for these stocks. If you say that is the information system, you only half right, complete answer is information system and the effective integration of the business. ZARA's IT infrastructure is not a year for two years is built, we are seeing the results of IT application ZARA is the years ZARA continuous investment construction portfolio results; is a functional areas gradually perfect effects; is IT systems and business processes effective combination of successful performance. In other words, these remarkable achievements is the business needs and IT effective combination, accumulation of products. As we have seen, ZARA's profitability, with the information system supporting organizational structure, business processes and business model of the great changes occurred. ZARA boutique zoom in Shanghai is located in Shanghai's Boutique ZARA is based on the value chain IT building rhythm on the whole, ZARA company application IT to support the whole supply chain management model of success can be grouped into five areas: IT can only help people do judge, cannot be substituted. Is not a computer make a decision, by ZARA shop manager in determining what goods provided. Computer help them deal with information, but cannot provide any advice or make any decisions. Information to standardization and stage, and has focus. The company's IT principles should be: "you have to do, do it up; you can not do, at least. "For example, the store must be able to store performance data, and back to Headquarters. Therefore, a set to return home of POS systems can play a very important role. In addition, you must resist the temptations of the outside world, want to extend those looks beautiful but not necessarily practical systems. Technology programme to start from the inside. Should be the goal of the enterprise determines the use of IT; instead IT was carrying out. Not the information sector to suggest that companies should buy something, what is the advantage to the company; it is information and line managers to discuss, to know what businesses need to look at what solution on the market, you can helpTo solve this problem. This seems obvious, but many companies but on the contrary. Process optimization is key. Although ZARA sells changing product, but the business operation is very simple: every transfer of sales data, ordering, shipping twice a week. Some places are very flexible, but some cannot be changed, such as store manager can decide what you want to provide, but cannot change the price. Business processes must be effective integration with IT. ZARA shop manager feels like IT, but it is like the business officers in General. We all agree IT is very important, but also that must process-focus and should be used from inside to outside perspective. [Edit] The course ZARA * 1975, Spain La Coruna city opened its first retail store, sales backlog of goods. The Group founder aware production and marketing of the importance of "marriage". * 1976-1984, in Spain's major cities, ZARA ZARA store fashion concept is widely recognized. * 1985 establishing the INDITEX Group's parent brand, the Group's future development laid the keynote of the soul. * 1986-1987, the entire group is committed to the development of the ZARA shop chains, to construction to meet the rapid growth of the supply chain. * In 1988, in Portugal Porto city opened its first overseas stores, overseas expansion of the group. * In 1989, in the United States New York opened its first store, into the United States market got two big on fashion have demanding requirements of the apparel market, making the ZARA fashion concept in the world to be further promoted. ZARA ZARA design product zoom product designed * in 1990, in France Paris opened its first store, enter the France market. * In 1991, the creation of PULL & BEAR chain brand and buy MASSIMODUTTI group 65% of the shares, start the fashion market is further broken down, and start a wide range of expansion. * 1992, Greece opened its first store, the Group began to set foot in Europe a number distant markets. * 1993, Belgium opened its first store. * 1994, in Sweden opened its first store. * In 1995, the acquisition of all shares MASSIMODUTTI group, in both brand PULL & BEAR and incorporate women's wear, MASSINODUTTI and in Malta offer group first stores, group grew * 1996 in Cyprus opened its first store, the further expansion of overseas. * In 1997, in Norway and Israel opened stores. * In 1998, Bershka, launched the brand to the 14-24-year-old young woman with very cheap but absolutely fashionable clothing, and to store forms into other countries, such as the United Kingdom, Japan, Argentina, Venezuela, Lebanon, Kuwait and Turkey, U.A.E., etc. Group expansion and the expansion of overseas stores synchronized development; STRADIVARIUS become the Group's fifth chain brand. * In 1999, the company's acquisition of STRADIVARIUS, and also in other countries began to shop, including Germany, the Netherlands, Poland, Saudi Arabia, Bahrain, Canada, Brazil, Chile and Uruguay. * In 2000, four new countries opened a store, including Austria, Denmark, Qatar and Andorra and started in Arteixo build new headquarters and distribution centers to increase the capacity of the distribution, enhance core competencies for fast delivery. * On 23 May 2001, INDITEX Group going public; the same year, the group established OYSHO brand, and enter the following market, including Puerto Rico, Jordan, Ireland, Iceland, Luxembourg, Czech Republic and Italy. Issued on the day of the subscription amount exceeds the size of 26 times, only this one as the company raised funds of EUR 21 billion; strengthened on lingerie market offensive. * In 2002, started the construction of the ZARA is located in the new Logistics Centre in Zaragoza, in the same year, began to open stores in the following countries, including El Salvador, Dominican Republic, Finland, Switzerland, Singapore and further strengthen its distribution capacity, coordination of more distant market's rapid response mechanisms. * In 2003, opened its first store ZARA HOME; ZARA's second home escort missions completed in Zaragoza Centre PlataformaEuropa, group in Russia, Slovakia, Slovenia, and the first store opened in Malaysia. Makes up for in Arteixo old Logistics Center. * In 2004, INDITEX to set up the Group's 2000 stores, the same year, the group in Morocco, Estonia, Latvia, Romania, Hungary, Lithuania and Panama first introduced in the store, to store the Group's sales have been spread all over Europe, America, Asia, Africa in 56 countries. * 2005, INDITEX Group in Monaco, Indonesia, Thailand, the Philippines andCosta Rica to open shop for the first time. At this point, INDITEX has worldwide 2893 stores, eight sub brand leadership. Where ZARA store 917, worldwide more than 50 countries and regions. * In 2006, the group in Serbia, mainland China and Tunisia opening stores. [Edit] Zara Zara success secrets of success: buy hand clothing business models!, founded in 1975 by Spain's ZARA brand, belongs to one of the many brands of Inditex Group, ranking third, Spain ranked first in the apparel retailers, in 56 countries around the world, more than two thousand companies of clothing chain store, massive scale, ZARA is not inferior to the United States largest chain brand GAP, and its 2004 more than an interest rate GAP, its 3.5% due to success depends on impeccable business model: buy hand clothing business models! Inditex Group Zara, Pull and Bear, Bershka, Stradivarius, MassimoDutti, Oysho and Zara Home and KiddysClass nine clothing retail brands, including Zara is the nine most famous brand, is the flagship brand of Inditex Corporation. Their respective brand group in different market positioning and the operation of the different markets, where zara is the most close to buying one hand operation of the brand.